Working with The Chemicals Brothers to launch the fastest remix of all time. Entitled ‘WGTT15000BPM F1 NEEEUM MIX’, the unique brand collaboration with Formula 1 launched the 2019 season.
Tasking the world famous Chemical Brothers to transform their brand-new track into the iconic sound of an F1 car roaring past at high speed.
The track, ‘We’ve Got To Try’, from the forthcoming new album ‘No Geography’, was broken down, re-engineered and accelerated to 15,000 beats per minute (BPM) to reflect the 15,000 revs per minute (RPM) that today’s hyper-complex F1 cars are capable of reaching.
NEEEEEEEEUM.
At three seconds long, NEEEUM has become the new global sonic identity for F1 and ‘We’ve Got To Try’ is the sound of the F1 2019 season.
Oh, and we made the barking mad music video for the full track too, which got nominated for a Grammy, Best Music Video 2020.
And a load of TV ads, social posts, murals, and sweatshirts for good measure.
Music Video Director – Ninian Doff
Design/Art Direction – Christopher Gray
Listen to the single through a sonograph app, and you will find the Neeeum branding embedded into the sound itself. This blew our geeky little minds.
The Neeeum F1 car made its way into F1 2019 – the game.
The Single cover for Chemical Brothers – WGTT1500BPM.
The fastest song ever created.
